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设计作品的最终目的就是为了让受众能够看懂并接受设计作品,找准诱因来引起受众的注意,从而使他们对作品产生想象,最终引发其思想上的共鸣,激起他们的审美渴望。参照这种引导受众接受作品的思维模式,本文先详细介绍了受众接受设计作品所需要的条件,即有共同的经验才能看懂作品,引发共鸣才容易接受作品,后从作品的合理性、情感性、符号性三个方面详细分析了让设计作品满足受众审美心理的方法。
The ultimate goal of the design work is to allow the audience to understand and accept the design work, identify the incentives to attract the attention of the audience, so that they produce the imagination of the work, and ultimately lead to their ideological resonance, arouse their aesthetic desire. With reference to this mode of thinking that guides the audience to accept the works, this article first details the necessary conditions for the audience to accept the design works, that is, to have the common experience to understand the works, to resonate before it is easy to accept the works, and then from the works’ rationality and emotion Sexual, symbolic three aspects of a detailed analysis of the design work to meet the audience’s aesthetic psychology methods.