从上海迪士尼乐园,到一座座超级规模的“万达城”;从北京通州环球主题公园、嘉兴美国六旗乐园,到世茂主题公园、富力海洋公园,中国的主题公园开发正掀起新一轮高潮。“热情洋溢”的资本扑面而来,中国“快乐经济”的热度持续上升。中国主题公园市场开启国际一流品牌与国内本土品牌正面竞争的时代,本土主题公园该怎样应对?掘金中国主题公园,如何才能突破盈利模式之困? From Shanghai Disneyland to a super-scale “Wanda City”; a new round of theme parks development is being launched from Beijing Tongzhou Universal Theme Park, Jiaxing American Six Flags Paradise, Shimao Theme Park, R & F Ocean Park, and China climax. “Passionate ” capital blowing, China “happy economy ” heat continues to rise. How to cope with the local theme park in the theme park market of China when opening a first-class international first-class brand competition with the domestic local brands? How can Nuggets China Theme Park break through the profit model?