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南方电视台建于2005年,是世界上第一家跨国公共电视台,致力于向全球报道“我们的美洲”。它希望创造出一种能抗衡国际传媒集团的信息传播模式,推动拉美实现传媒独立,以传媒手段促进拉美一体化。它的建立不仅有助于拉美各国人民以自己的眼睛观察自我,使拉美各国人民加强相互了解和借鉴,发掘和认同自身的文化和身份,还有助于打破发达国家对全球传媒市场的垄断,为构建“国际信息新秩序”作出尝试。同时,它在保持独立性、保障高质量节目以及资金运转等方面都面临着挑战。
Founded in 2005, Southern Television is the world’s first multinational public television station dedicated to reporting “Our America” to the world. It hopes to create a model of information transmission that can counter international media groups, promote Latin American media independence and promote the integration of Latin American countries through media. Its establishment not only helps the people of Latin American countries observe themselves with their own eyes, and enhances mutual understanding and reference among peoples of Latin American countries, finds out and identifies their own culture and identity, and helps to break the monopoly of developed countries on the global media market. Trying to build “a new international information order”. At the same time, it faces challenges in maintaining its independence, securing high-quality programming and running its capital.