他历经“八年抗战”,在今年春天终于登上了红牛中国区域总裁的位子。这是一个“从士兵到元帅”的不断积淀、不断攀升的过程。其间,学国际贸易专业的他长袖善舞,架构了红牛进军中国市场的营销方案;他曾独出机杼,淡季涨价,奇招致胜;他也曾大刀阔斧,改革内部,扭转危局……他的成功好像是苦心经营的结果,可又仿佛举重若轻,游刃有余。当然,他的事业有两个支撑点——有魄力的领导与强势品牌。那么,这位年青有为的、有着迷人风采的、杰出的职业经理人是谁呢?请看本刊特别报道—— After eight years of fighting the war, he finally took the position of president of Red Bull China this spring. This is a continuous process of “growing from soldier to marshal”. In the meantime, he studied international trade professional long-sleeved dance, the structure of the Red Bull march into the Chinese market marketing program; he has been out of the machine, the off-season price increases, surprisingly winning; he also bold, internal reform to reverse the crisis ... His success seems Is the result of painstaking efforts, but also seem to be light weight, ease. Of course, his career has two support points - courageous leadership and strong brands. So, this young and promising, charming style, outstanding professional managers who? Look at this special issue -