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经营性网球俱乐部是指俱乐部将自己所有的人力、物力、财力等资源进行有效的组合,以期更好的满足顾客的需要,从而使俱乐部价值不断的增长以达到盈利的目的。根据网球俱乐部本身的特点,网球俱乐部在发展过程中,俱乐部的经营策略、俱乐部的品牌效应以及俱乐部的管理理念等三个方面起到了关键的作用,因此本文将从这三个方面进行探讨,以期为俱乐部的持续发展提供理论上的参考。
Business tennis club is the club will all their own human, material, financial and other resources for effective combination, in order to better meet the needs of customers, so that the club continued to grow in value in order to achieve the purpose of profit. According to the characteristics of the tennis club itself, the tennis club plays a key role in the development process, the management strategy of the club, the brand effect of the club and the management concept of the club. Therefore, this article will discuss from these three aspects, For the sustainable development of the club to provide a theoretical reference.