论文部分内容阅读
《品牌传播》:从内容方面看,2014年度金鹰卡通在栏目、动画片方面有何规划?今年主要发力点有哪些?张泽群:最近,我们也在不断地总结与反思,儿童类的节目究竟应该如何做,是不是只有孩子才会爱看,但《中国新声代》的的确确印证了我们一些创新的想法和思路,儿童类的节目不仅可以做到青少年爱看,同时也可以成为家庭的共同话题。《中国新声代》给孩子以主人的舞台。内容上,我们去发掘孩子身上优秀的品格和阳光向上的力量,在节目中,有的孩子参加金鹰卡通的节目要坐20个小时的火
“Brand Communication”: From the content perspective, 2014 Golden Eagle cartoon in section, animation planning? What is the main force this year? Zhang Zequn: Recently, we are constantly summed up and reflect on the children’s programs after all What should be done is not only children will love, but “China’s new generation” really confirms some of our innovative ideas and ideas, children’s programs can not only do young people love to see, but also can become a family The common topic. “China’s new generation of sound” to the child’s master stage. Content, we explore the child’s outstanding character and sunshine strength, in the program, some children to participate in Golden Eagle cartoon show to take 20 hours of fire