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1994年,我们作为主管集团公关宣传工作的部门,积极配合集团’94总体战略方针,开展了全方位、多层次的公关宣传活动,不仅增强了赛格内部的凝聚力,而且为集团展示实力、塑造形象、扩大影响、提高知名度等方面取得了较好的成效。公关宣传工作要实现广交朋友、促销产品、展示企业实力和形象的功能,必须以一定规模的活动为载体。1994年,我们协同集团总部各有关部举办了一系列大型活动,进行“实力公关”。
In 1994, as the department responsible for public relations and publicity of the Group, we actively cooperated with the Group’s ’94 overall strategy and launched a comprehensive and multi-level public relations campaign. This not only enhanced the internal cohesion of SEG, but also demonstrated strength and shaping for the Group. It has achieved good results in terms of image, expanding influence, and raising awareness. In order to achieve the functions of making friends, promoting products, and displaying the strength and image of enterprises, public relations work must be supported by activities of a certain scale. In 1994, we organized a series of large-scale events in cooperation with the relevant departments of the Group headquarters to carry out “PRC.”