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随着社会的发展和经济的进步,在电网运行中采用了多种高科技手段,使得电力企业的供电业务更加便捷、简单、高效。也正因为如此,在庞大的电力需求用户的用电过程中产生了海量的数据资源,随着网络科技的发展,用户在用电的过程中产生的大数据不再是无用的一对数字,是可以运用现代科技手段进行分析的重要数据资源,可以通过对大数据分析进而形成更有针对性的、多方位的营销,进而满足不同客户的需求。因此,本文将着重阐述基于大数据的电网营销分析,为电力企业的改革、发展做出贡献,也为关注这一话题的人提供参考。
With the development of society and economic progress, a variety of high-tech means have been adopted in the operation of power grids, making the power supply business of power enterprises more convenient, simple and efficient. Precisely because of this, a huge amount of data resources have been generated during the electricity demand of users. With the development of network technology, the big data generated by users in the process of using electricity is no longer a useless pair of numbers, Is an important data source that can be analyzed by means of modern science and technology. By analyzing big data, a more targeted and multi-faceted marketing can be formed to meet the needs of different clients. Therefore, this article will focus on the analysis of grid marketing based on big data, contribute to the reform and development of electric power enterprises, and also provide reference for those who are concerned about this topic.