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盖手段的提升和丰富只是在传播方式层面解决了内容的到达问题,真正的市场还在于对受众需求的满足和引导。2008年就全国城市台生存发展比较艰难的一年。央视垄断了奥运资源,省级卫视用重金疯抢电视剧资源,全国城市台的节目驱动日趋乏力。据CSM的数据,中国电视剧市场的竞争格局,有两个特点一目了然。一是60%左右的省会市场为央视和省台占优,省会城市台
Cover means to enhance and enrich only in the mode of communication to solve the problem of content arrival, the real market is still on the audience’s needs to meet and guide. 2008 National Urban Taiwan survival and development of the more difficult year. CCTV monopolized the resources of the Olympic Games. Provincial TV stations scrambled for TV drama resources with heavy gold bets and the programs in the national urban areas became increasingly sluggish. According to CSM data, the competitive landscape of China’s TV drama market has two characteristics at a glance. First, about 60% of the provincial capitals market is dominated by CCTV and provincial stations, the capital city of Taiwan