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随着市场经济的不断发展和完善,企业在发展过程中要不断提升其自身的核心竞争力,对消费者的消费心理进行充分的把握,其中,提升自身的核心竞争力一项关键的内容就是加强对企业进行形象设计。本文通过对小型企业VI设计与探究课题的研究,进一步分析了小型企业VI设计现状及面临的问题以及小型企业在VI设计过程中发现的问题,对小型企业VI设计存在问题提出了合理性的解决路径。
With the constant development and improvement of the market economy, enterprises should constantly enhance their own core competitiveness in the development process and fully grasp consumer psychology. Among them, one of the key contents of enhancing their core competitiveness is Strengthen the image design of enterprises. Based on the research of VI design and exploration issues in small business, this paper further analyzes the present situation and problems of VI design in small business and the problems found in VI design, and proposes a reasonable solution to the existing problems of VI design in small business path.