说起炸鸡,很多人的第一反应还是肯德基,山德士上校亲切的笑容是童年记忆里美味炸鸡的同义词。但现在有这样想法的人不多了,年轻的千禧一代并不太买肯德基的账,调查数据显示,当下美国有60%的青少年不愿意吃肯德基,他们更愿意投入竞争对手Chick-fil-A的怀抱。肯德基意识到了这个问题,为了挽回顾客的热情,他们在美国重新启用了上校形象作为广告重点,也对门店进行了改造装修,还有玩 When it comes to fried chicken, the first reaction of many people is KFC. The kind smile of Colonel Sanders is synonymous with delicious fried chicken in his childhood memory. But now there are not many people who think so. Young millennials are not too keen to buy KFC. According to the survey, when 60% of the young people in the United States are unwilling to eat KFC at present, they are more willing to join competitors Chick-fil- A’s arms. KFC aware of this problem, in order to restore the enthusiasm of customers, they re-enabled the colonel image in the United States as the focus of advertising, but also to the store renovation and decoration, as well as play