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通过对90后大学生旅游观、旅游消费心理与旅游消费行为等生活型态特征的分析,得出了大学生旅游意向旺盛、消费能力强、市场潜力逐渐释放、旅游理性因素居主导地位、信息技术对大学生旅游发展有着强劲的促进作用等相关结论,拟提出产品开发、品牌营销、新媒体运用、校园代理等方面的营销策略,为旅游企业开发大学生旅游市场起参考作用。
Through the analysis of the life style characteristics of postgraduates such as tourism concept, tourism consumption psychology and tourism consumption behavior, it is concluded that college students have strong tourism intention, strong spending power, gradual release of market potential and dominance of tourism rational factors. Information technology College students tourism development has a strong role in promoting the relevant conclusions to be proposed product development, brand marketing, the use of new media, school agents and other aspects of marketing strategies for tourism enterprises to develop tourism market for college students play a reference.