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互联网电视,加速“网台分离”。商业逻辑很简单:互联网(公网)是扁平化、无边界的理想传输载体,苦于辖区有线网络被整合、卫视落地费水涨船高、地面频道发展不均衡的各级电视台,借助互联网和互联网电视机,降低卫视落地成本、实现地面频道的跨域突围和广域覆盖、完成新媒体转型,动机越来越强烈。
Internet TV, acceleration “network separation ”. Commercial logic is very simple: the Internet (public network) is a flat, borderless ideal carrier of transport, suffering from the jurisdiction of the wired network has been integrated, satellite TV landing fees soared, terrestrial channels at all levels of uneven development of television stations, with the Internet and Internet TV sets, Reduce the cost of satellite TV landing, terrestrial channels to achieve cross-border break-through and wide area coverage, the completion of new media transformation, the motivation is getting stronger.