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危机公关在国外早已是一个成熟的课题,而在中国许多企 业却不了解危机公关的深刻意,或根本不了解其真正作用何 在、也不知道其在企业发展过程中有何重要性。当发生危机时, 企业要么采取不问不闻静观其变的乌龟哲学,要么干脆用纸包 火的方式把危机事件的消息拼命捂住,试图阻隔外界对事件的 了解和传播。正是这种狭隘的公关意识,最后将一个又一个的 中国企业引上绝路。
Crisis PR has long been a mature subject in foreign countries. However, many enterprises in China do not understand the profound meaning of crisis PR or do not know what their true role is and do not know how important they are in the process of enterprise development. When a crisis occurs, the business either adopts the philosophy of a turtle that does not deny it or waits for no apparent reason. It simply tries to cover up the news of a crisis event with a paper bag of fire and tries to discourage the outside world from knowing and spreading the incident. It is this narrow sense of public relations, and finally one after another Chinese enterprises cited the culprit.