民间年画具有强烈的艺术性与深厚的民俗文化底蕴,民间年画构图形式、造型特点、色彩配置等艺术特色对动画角色设计有着独特的借鉴意义。本文以民间年画为研究目标,从中提取可供动画角色设计汲取的创作元素,通过分析归纳总结了年画与动画角色设计的契合点,意在主张在本土文化和民族艺术中创造新的动画艺术形象。 Folk New Year pictures have a strong artistic and profound folk culture, and folk art features such as composition, styling, and color allocation have unique referential meanings for animation character design. This paper takes folk New Year paintings as the research goal, extracts the creative elements that can be drawn from the design of animation characters, summarizes the points of the design of the New Year pictures and the animation characters through analysis, and proposes to create a new animation art image in the local culture and national art .