收视率调查自20世纪80年代中期被引入中国,经过最初的酝酿和起步操作阶段后,在世纪之交开始进入迅猛成长期。目前,我国收视率调查在技术上已经接轨国际水准,在数据分析和应用方面,甚至走在世界前列,然而,在行业监管方面却显出明显落差——这个为电视市场提供“交易货币”的行业,多年来却一直处于监管缺位状态。收视率 The ratings survey was introduced into China since the mid-1980s. After the initial brewing and initial operation stages, the survey began to enter a period of rapid growth at the turn of the century. At present, China’s ratings survey has technically been in line with international standards in data analysis and application, and even walk in the forefront of the world, however, the industry regulation has shown a clear gap - the television market to provide “trading currency ”Industry, over the years has been in the absence of supervision. Ratings