阿迪达斯低估了中国政府振兴足球的决心在校园足球市场,阿迪达斯与耐克的较量还在继续中国足球永远像是一部刺激的悬念大片,不到最后一刻不知结局。在2015年亚洲杯上,中国队小组赛三战全胜,是亚洲杯小组赛历史最好成绩,这瞬间让中国男足的商业价值“爆棚”。当去年底,耐克用12年10亿元人民币的球衣赞助签下国足的时候,曾有人调侃,国足水平之烂,卖出这个价,简直是赚大了。但是,当小组赛中的国足屡战屡胜,耐克的LOGO随之曝光率激增时,又有 Adidas underestimated the determination of the Chinese government to revitalize football in the campus football market, Adidas and Nike contest continues Chinese football will always be like an exciting blockbuster, less than the last minute I do not know the outcome. In the 2015 Asian Cup, the Chinese team in the group stage all-out victory in three, is the best record in the Asian Cup group stage, this moment let the Chinese men’s football’s commercial value. When the end of last year, Nike with 12 years 1 billion yuan jersey sponsor signed when the national football, when someone ridicule, the level of national football bad, sell this price is simply to earn big. However, when the group matches in the national football repeated wins, Nike’s LOGO along with the surge in exposure, there are