中国已经进入城镇化为主的市场,渠道缩短的趋势非常明显。我认为KA的重要性并没有下降,以我所在的调味品行业来看,KA的重要性反而在上升,不过我们讲的KA渠道,分为NKA、LKA,还有各类便利店系统,它们在销售中的比重已经发生了一些变化。目前市场的现状是,调味品行业在大卖场只占到3%左右的销量,连锁超市大约能占到总销量的10%左右,菜市场的销量仍然占到30%以上。而菜市场正是开设在社区附近。相比大卖场,连锁超市 China has entered the market of urbanization, the trend of shortening channels is obvious. I think the importance of KA has not declined. According to my condiment industry, the importance of KA is on the rise. However, the KA channels we talk about are divided into NKA, LKA and various convenience store systems. The share of sales has undergone some changes. The current market situation is that the condiment industry in the hypermarkets accounted for only about 3% of sales, chain stores account for about 10% of the total sales, the vegetable market sales still account for more than 30%. The vegetable market is set up in the neighborhood. Compared to supermarkets, supermarket chains