本文通过探讨渔家乐的发展途径,主要以山东烟台的长岛县为范例,通过SWOT分析来说明我国沿海地区“渔家乐”是如何发展的,以及探讨以后应该如何规划其发展前景。一、长岛“渔家乐”现状分析“渔家乐”作为一种较新鲜的旅游项目,有其发展的光明前景。目前山东渔家乐发展比较好的地区是长岛,它也是中国最早发展“渔家乐”的地区之一。长岛县位于胶东半岛和辽东半岛之 This paper discusses the development of fishermen’s music by using the example of Longdao County in Yantai, Shandong Province. Through SWOT analysis, it shows how “Fishermen’s Music” developed in coastal areas of our country and how to plan their development prospects in the future. First, the Long Island “fishing family music ” status analysis “fishing family music ” as a more fresh tourism project, has its bright prospects for development. At present, Shandong Fishermen’s Music Development is a relatively good area is Long Island, it is also China’s earliest development “fishing” music one of the areas. Long Island County is located in Jiaodong Peninsula and Liaodong Peninsula