我们都说不可“以貌取人”,但是在现今令人应接不暇的信息社会里,如果可以第一眼就抓住人心,留下深刻印象,对于讲求“注意力经济”的广告营销来说何尝不是求之不得呢?而包装作为产品最基本最直接的信息传播语言有着得天独厚的优势,因此也越来越受到人们重视。 We all say that we can not “judge people by appearances,” but in today’s overwhelming information society, if we can capture the hearts and minds of our people at first glance, can we not claim for the advertising marketing that emphasizes “attention economy”? Packaging as a product of the most basic and most direct information dissemination language has a unique advantage, it is also more and more people attention.