论文部分内容阅读
公共关系实务是一门兼具理论性和实践性的应用课程。本文从课程定位、课程内容、课程实施、课程特色四个方面介绍了“公共关系实务”进行以工作过程为导向的项目驱动式教学法的课程整体设计,让学生在学习的过程中体会公关工作职业能力的要求和工作过程,激发学生的学习兴趣,提升学生就业的竞争能力。
Public relations practice is a theoretical and practical application course. This article introduces the “PUBLIC RELATIONS PRACTICE” from four aspects of course orientation, course content, course implementation and course characteristics to carry out the project-oriented pedagogical whole course design guided by the work process so that students can understand the process of learning PR job requirements and work process of professional ability to stimulate student interest in learning and enhance the competitiveness of students employment.