在新兴媒体异军突起、全球传媒业发生急剧变革的新形势下,转型已经成为传统媒体的必由之路。目前,尤其是在iPad出现之后,“内容为王”实际上已经被边缘化,我们已经彻底失去了向技术、向媒体要价的权力,报业可以全介质的传播,但是没有办法全方位的运营,所以整个报业已经进入了最后的赢利时期。面对种种转型的方式,华商传媒集团是先转身再转型,转身的要义是不要拿目标说事情, With the sudden emergence of emerging media and the drastic changes in the global media industry, the transformation has become the only way for traditional media. At present, especially after the advent of the iPad, “content is king” has actually been marginalized. We have completely lost the right to claim for technology and media rights, and the press can be fully mediaized, but there is no solution to the omni-directional Of the operation, so the entire newspaper has entered the final period of profitability. In the face of all kinds of transformations, Huashang Media Group first turned around and then restructured. The essence of turning around is not to say things,