许多人都认为,农村市场需求不旺,开发农村市场既困难也没有效益。其实这种认识是片面的。据报载,一家雨具企业老板偶尔听到一位农民抱怨:现在市场上尽是些城里用的前长后短的雨衣,要是有农民需要的前短后长的雨衣就好了。老板追问原因,那人解释说,农民弯腰种地,前短后长式的雨? Many people think that demand in the rural market is not strong and developing rural markets is both difficult and ineffective. In fact, this understanding is one-sided. It is reported that a rain gear business owner occasionally heard a farmer complain about: now on the market is full of short, long raincoat used in the city, if farmers need the short before and after the long raincoat just fine. Asked about the reasons the boss, the man explained that farmers bent over, short before and after the long rain?