政治与营销□丰小荣在国际市场上，随着世界范围贸易保护和政府干预经济的日益加强，政治在营销中的作用显得越来越重要。世界著名的大企业或公司，都对政治表现出异乎寻常的热情和关注，并努力寻找以政治推动企业长足发展的战略。随之而来的是一种新的营销观念———政治... Politics and Marketing □ Feng Xiaorong In the international market, with the increasing protection of the world trade and government intervention in the economy, the role of politics in marketing becomes more and more important. The world-famous large companies or companies have shown extraordinary enthusiasm and concern for politics, and they are striving to find a strategy to promote the rapid development of enterprises through politics. Followed by a new marketing concept --- politics...