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旅行社采用多元化经营战略能够分散风险、发挥不同产业间的协同效应和优势互补效应。本文对旅行社实行多元化经营的现状、必要性以及旅行社实行多元化经营应注意的问题进行了分析,并提出了旅行社多元化经营的实施路径。
Diversification strategy adopted by travel agencies can diversify risks and give play to the synergies and complementary advantages between different industries. This article analyzes the status quo and necessity of implementing diversified travel agencies and issues that should be paid attention to in implementing diversified travel agencies and puts forward the implementation of diversified travel agencies.