The effect of Au nanorods (NRs) on optical-to-electric conversion efficiency is investigated in inverted polymer solar cells, in which Au NRs are sandwiched between two layers of ZnO. Accompanied by the optimization of thickness of ZnO covered on Au NRs, a high-power conversion efficiency of 3.60%and an enhanced short-circuit current density (JSC) of 10.87 mA/cm2 are achieved in the poly(3-hexylthiophene): [6,6]-phenyl-C61-butyric acid methyl ester (P3HT:PC60BM)-based inverted cell and the power conversion efficiency (PCE) is enhanced by 19.6%compared with the control device. The detailed analyses of the light absorption characteristics, the simulated scattering induced by Au NRs, and the electromag-netic field around Au NRs show that the absorption improvement in the photoactive layer due to the light scattering from the longitudinal axis and the near-field increase around Au NRs induced by localized surface plasmon resonance plays a key role in enhancing the performances.