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生活类节目是当前电视节目的一个重要组成部分。它是随着改革开放应运而生的,是深受观众欢迎的宣传样式。然而,目前生活节目的发展存在三个问题:1、人员少,设备缺;2、题材枯竭;3、竞争无力。我们上海电视台《生活之友》节目的创编人员,为此而苦苦探索,并取得一些成功的经验。我们的经验是:通过挖掘创作潜力,摆脱困境,建立自身优势,不断出新。生活节目的创作潜力在哪里?
Live shows are an important part of current television shows. It is with the reform and opening up came into being, is widely welcomed by the publicity style. However, there are three problems in the development of present life programs: 1, fewer staffs and lack of equipment; 2) the subject is exhausted; and 3) the competition is weak. We, the creators of the programs of “Friends of Life” at Shanghai TV station, worked hard to explore and achieved some successful experiences. Our experience is: By tapping the creative potential, out of the woods, to establish their own advantages, constant innovation. Where is the creative potential of life programs?