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不管是制造商、经销商、代理商;还是分销商或专卖店, 都有一个品牌、形象和服务的问题。这就是商品流通领域中的经销“三要素”。好的品牌是一个企业赖以生存的基础和荣耀,也就是我们过去常说“拳头产品”或系列名牌产品,它是全体企业员工和领导才能和智慧的高度结晶,辛勤劳动的成果,经过市场竞争洗礼,而得到用户许可的高品质、高性能、合理价格的极有使用价值的一种产品,这就是所谓名牌产品。名牌产品必须有自己的特色和商标,名牌可使产品增值,即著名商标是一种价值连城的无形资产,带有著名商标的名牌产品,常常是市场营销的热门货、抢手货,谁都希望拥有名牌货,以提高自己的形象和档次,所以名牌产品在市场营销中,常常是“皇帝的女儿不想嫁”,为此经销商、代理商、分销商、专卖店都愿意和著名厂商结合,热衷于经销、代理、分销、专卖名牌产品,这同时也正是一些不法商人进行假冒伪造的目标。名牌产品的著名度和置信度、效应在用户心理上常常是“买
Whether it is manufacturers, distributors, agents; or distributors or stores, there is a brand, image and service issues. This is the distribution of “three elements” in the field of commodity circulation. A good brand is the foundation and glory of an enterprise to survive. That is, we used to say “fist products” or series of brand-name products. It is a result of the highly crystallized and industrious workmanship of all employees and leaders and wisdom. After the market Competitive baptism, and get the user permission of high quality, high performance, a very valuable price of a product, this is the so-called brand-name products. Brand-name products must have their own characteristics and trademarks, brand-name products can be value-added, that is, a well-known trademark is a priceless city of intangible assets, with well-known trademarks of brand-name products, marketing is often the hot goods, hot goods, no one wants Brand-name goods to improve their own image and grade, so brand-name products in marketing, often “the emperor’s daughter do not want to marry,” for which dealers, agents, distributors, stores are willing to combine well-known manufacturers, Keen on the distribution, agency, distribution, monopoly brand-name products, which at the same time it is also some unscrupulous traders fake counterfeiting. Famous brand reputation and confidence, the effect is often psychologically “buy.”