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近年来,随着国内旅游业的大力发展,古镇旅游成为旅游的领头军。伴随古镇旅游炙热的发展,旅游“符号化”危机也蛰伏其中。本文通过对丽江、凤凰、周庄等古镇考察访问,查阅相关资料,研究当地的建筑、经济及人文文化,对这些地区古镇中存现的“符号化”现象进行了分析,并在此基础上对历史建筑文化遗产的保护提出一定的建议。古镇是人类遗产的实物表现、是一座城市凝固的记忆。在传统建筑风格、文化的影响下,我国的古镇多有人与自然和谐共存的悠远意境,再结合地域、民族、风俗习惯等又各具特色。它们见证了历史的变迁和文化的演变,留下历史和文化的烙印,我们开发古镇为的是保存和发扬我国古老的传统文化。
In recent years, with the vigorous development of the domestic tourism, the ancient town of tourism has become the leader of tourism. With the hot development of ancient town tourism, tourism “symbolization ” crisis also dormant. Based on the investigation and study of ancient towns such as Lijiang, Fenghuang and Zhouzhuang, the paper reviews relevant materials, studies the local architecture, economy and culture, and analyzes the phenomenon of “Symbolization ” existing in the ancient towns in these areas. Based on this, On the protection of the historic building cultural heritage put forward some suggestions. The ancient town is a physical manifestation of human heritage, a city of solidified memories. Under the influence of the traditional architectural style and culture, many ancient towns in our country live in harmony with nature and have long-distant artistic connotation, and then combine their unique characteristics with the regions, ethnic groups and customs. They witnessed the historical changes and cultural evolution, leaving the history and culture of the brand, we develop the ancient town is to preserve and carry forward our country’s ancient traditional culture.