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阐明思维方式在科技期刊广告经营中的重要地位,结合工作实践就策略思维、创新思维、应变思维在开发期刊广告市场中的重要性及运用情况做了简要阐释。
Clarify the important position of thinking mode in advertisement management of sci-tech periodicals, and briefly explain the importance and application of strategic thinking, innovative thinking and contingent thinking in developing periodical advertisement market combined with the work practice.