茶叶市场在电子商务背景下不断扩大发展规模,在此期间,茶叶消费者的消费行为也会受到信任因素影响,要想提升电子商务消费者的信任度,应首先了解信任这一定义,并具体分析影响茶叶电子商务消费者信任的主要因素,最后制定适合的解决方案。希望本文探究能够为茶叶企业提供借鉴经验,提高茶叶在电子商务环境下的成交量。 In the context of e-commerce, the tea market continues to expand its scale of development. During this period, consumer behavior of tea consumers will also be affected by the factors of trust. To enhance the trust of e-commerce consumers, we should first understand the definition of trust and be specific Analysis of the main factors affecting the trust of tea e-commerce consumers, and finally develop a suitable solution. I hope this paper explores the tea companies can learn from experience and improve the volume of tea in the e-commerce environment.