互联网的兴起,极大地改变了社会结构,在当今移动互联网和社交网络的发展下,互联网时代跨入了成熟阶段。纵观营销领域,互联网营销已经成为越来越重要的品牌营销手段。与传统营销相比,互联网营销在传递、传播、商品服务上有着诸多优势。基于此,文章就互联网思维下探究企业营销的转型升级。 The rise of the Internet has greatly changed the social structure. With the development of mobile Internet and social networks today, the Internet era has entered a mature stage. Throughout the field of marketing, Internet marketing has become an increasingly important brand marketing tool. Compared with traditional marketing, internet marketing has many advantages in delivery, communication and product service. Based on this, the article explores the transformation and upgrading of enterprise marketing under internet thinking.