北京人民广播电台是拥有独立发射机构的国有广播电台,成立于1949年2月2日。目前有9套开路广播,旗下员工1000多人。多年来,北京人民广播电台在广告经营工作中,根据媒体经营的特点.不断创新、改进广告经营管理模式,2003年年底实施“统一管理,分散经营、集中 Beijing People’s Broadcasting Station, a state-owned radio station with an independent launching agency, was established on February 2, 1949. There are currently 9 open-air broadcasts and more than 1,000 employees. Over the years, Peking People’s Broadcasting Station in advertising business, according to the characteristics of the media business. Continuous innovation, improve advertising management model, the end of 2003 the implementation of ”unified management, decentralized management, focus