张博“去哪儿”门票事业部交互设计经理情感化设计是设计的基础,所有用户在使用产品时,无论有意无意,都会带有情感反应。情感变化构成了我们的日常体验,能改变产品的属性,从一个单纯的工具,变成用户情感的寄托,变成熟悉的伙伴,不再冷冰冰,充满温暖、回忆和关怀,能主导用户的决策和对产品的感官。情感需求说个大家特熟悉的词,需求。说需求,首先想到商业需求和用户需求。今天 Zhang Bo “where to go” Ticket Division Interactive Design Manager Emotional design is the basis of the design, all users of the product, whether consciously or unconsciously, will have an emotional response. Emotional changes make up our everyday experience, changing the attributes of a product. From a mere tool to becoming a user’s emotional sustenance, becoming a familiar partner, no longer cold, full of warmth, memories and caring, can dominate the user’s decision And sensory to the product. Emotional needs to say a special familiar words, needs. Said demand, first think of business needs and user needs. Nowadays