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众所周知,少年儿童报刊除了具备成人报刊所具有的政治、文化、信息、商品等四个属性外,还应突出“少年儿童特性”。换句话说,抓住了这个特性,也就确定了我们少年儿童报刊的“主体地位”。 近几年来,随着我国少年儿童报刊的繁荣兴旺,在数百家少儿报刊的发展和竞争过程中,大家无疑越来越重视对“少年儿童特性”的研究和探讨了。在这些研讨中,我们充分认识到少儿报刊也跟企业一样,在市场运作中应该是主动的“主体”,而决不是被动的“客体”。然而,在这样的共识中,我们却往往忽略了“少儿特性”里的另一个重要方面——全方位性。
As we all know, in addition to the juvenile and children’s newspapers and periodicals have the political, cultural, information, commodities and other four attributes, but also should highlight the “children’s characteristics.” In other words, grasping this feature also confirms the “dominant position” of our children’s newspapers and periodicals. In recent years, with the prosperity and prosperity of the children’s newspapers and periodicals in our country, we undoubtedly pay more and more attention to the research and discussion on the characteristics of children and adolescents in the development and competition of hundreds of children’s newspapers and periodicals. In these discussions, we fully recognize that children’s newspapers and periodicals, like the enterprises, should be active “subjects” in the operation of the market and are by no means passive “objects.” However, in such a consensus, we tend to overlook another important aspect of “children’s characteristics” - all-encompassing.