论文部分内容阅读
规模是个结果,不应该成为目标。也许是巧合,也许有其他未被认知的原因,年销售额迈过千亿门槛的中国家电企业存在着一个通病,即跃龙门之后皆先后遭遇困境,如海尔、美的,人们称此现象为“千亿魔咒”。2005年,海尔集团率先突破年销售额的千亿大关。但一个明显的变化是:“千亿”之前多年,海尔年均增幅超过20%;而自此后,海尔集团年均增速回落至8%以下。2010年,美的集团成为第二个突破千亿的家电企业,2011年更一度冲高至
Scale is a result and should not be a goal. It may be coincidental that there may be other unrecognized reasons that the Chinese household electrical appliance enterprises with annual sales exceeding the threshold of 100 billion have a common problem that they have successively encountered difficulties such as Haier and Midea after they were hit by leaps and bounds, “Hundreds of millions of spells ”. In 2005, Haier Group took the lead in breaking the 100 billion mark in annual sales. However, one obvious change is: “Years before” billion ", Haier average annual growth rate of more than 20%; and since then, Haier Group average annual growth rate dropped to below 8%. In 2010, Midea Group became the second household appliance company to break the billions, surging to as high as in 2011