非洲大陆是世界上最后的投资乐土,随着世界经济情况的变化,可以断言,它将成为中国与发达国家竞争的市场。为增强公司在开拓非洲市场竞争力,文章提出增强软实力的重要性、必要性及对策思考。 The continent of Africa is the last investment paradise in the world. As the world economy changes, it can be asserted that it will become a market where China and developed countries compete. In order to enhance the company’s competitiveness in developing the African market, the article puts forward the importance, necessity and countermeasures of enhancing the soft power.