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社交媒体的普及,为公众提供了信息获取平台和意见表达平台。在越来越多的新闻事件中,公众不仅是信息的接收者,也是意见的表达者。2016年11月25日,通过微信公众号发布的《罗一笑,你给我站住》一文刷爆了微信朋友圈,这个个人事件通过社交媒体进入公共领域之后,立即成为公众舆论的焦点。从舆论普遍同情到公众通过社交媒体捐款,再到舆情激愤,事件的发展与社交媒体密切相关。通过研究“罗尔事件”发现,社交媒体在网络舆论反转过程中发挥着重要作用。
The popularity of social media has provided the public with an information acquisition platform and a platform for expressing opinions. In an increasing number of news events, the public is not only the recipient of information, but also the expression of opinion. On November 25, 2016, the WeChat friends circle, which was released on WeChat’s public account, “You Smile! You Stopped.” This personal incident immediately became the focus of public opinion after it entered the public sphere through social media. From the general sympathy of the public opinion to the public donations through social media, to public opinion anger, the development of events is closely related to social media. Through the study “Rolle incident ” found that social media plays an important role in the reversal of online public opinion.