南阳棉纺织厂面对严峻的纺织形势,牢固树立销售龙头地位,全力以赴抓销售。1997年7月份以来,该厂组织40名中层干部奔赴全国各地销售产品,从而扩大了影响,树立了企业形象,促进了销售工作。 1997年,南阳棉纺织厂生产经营遇到了前所未有的困难,厂领导经过市场调查认为,市场疲软不等于没有市场,关键如何找准市场“空白点,赢得用户满意,才能抢占市场。为此,厂里调整营销策略,实行全员销售,首先 Nanyang Cotton Textile Factory faces a severe textile situation, firmly establishes its leading position in sales, and goes all out to grasp sales. Since July 1997, the plant organized 40 middle-level cadres to go to all parts of the country to sell products, thereby expanding the influence, establishing a corporate image and promoting sales. In 1997, the production and operation of Nanyang Cotton Mill experienced unprecedented difficulties. After the market leaders investigated, the factory leaders believed that the weak market did not mean that there was no market. The key was how to identify the market’s “white spots” and gain customer satisfaction in order to seize the market. For this reason, the factory Adjust marketing strategy, implement full sales, first