柳宗元文化旅游区是永州文化旅游的名片,景区拥有丰富的历史文化遗迹,有极高的历史文化价值,是研究柳文化的载体。景区作为零陵古城的历史文物,受到了良好的保护,但存在开发经营水平低、参与与体验性产品缺失、联动发展程度低等问题。随着2016年底永州顺利申请成为国家级历史文化名城,现有景区发展经营模式已不适应永州本地旅游业发展的需要,应加快景区建设与经营模式转变, Liu Zongyuan Cultural Tourism Zone is Yongzhou cultural tourism business card, scenic area has a wealth of historical and cultural relics, has a high historical and cultural value, is the study of Liu culture carrier. Scenic spots as the ancient city of Lingling historical relics, has been well protected, but there is a low level of development and management, the lack of participation and experiential products, the linkage of low level of development and other issues. With the successful application of Yongzhou as a national historical and cultural city at the end of 2016, the existing business model for development and operation of scenic spots has not met the needs of the development of local tourism in Yongzhou. We should speed up the transformation of scenic spots and business models,