品牌营销(Brand marketing)是近几年才出现的概念,指企业通过利用消费者的品牌需求,创造品牌价值,最终形成品牌效益的营销策略和过程。品牌营销从高层次上就是把企业的形象、良好的信誉展示给顾客,从而在消 Brand marketing is the concept that has emerged in recent years. It refers to the marketing strategy and process that an enterprise creates a brand benefit by using the brand needs of consumers to create brand value. Brand marketing from a high level is the corporate image, a good reputation to show to customers, thus eliminating