中国的广告教育已由“高速”转向“高质”发展转变,而在“高质”发展中应注重社会需求的导向,广告教学作为设计专业的主要课程,它是一门科学;一门艺术;同时又是信息传播的重要手段,随着计算机技术的发展和信息化时代的到来,广告在信息传播中的作用越来越重要,学生创意元素的把握与控制在很大程度上促进了学生审美情趣的提高和广告的艺术性。 China’s advertising education has shifted from “high-speed ” to “high-quality ” development, and in the “high-quality ” development should pay attention to the guidance of social needs, advertising teaching as the main course of design major, it is a Science of door; art; meanwhile, it is also an important means of information dissemination. With the development of computer technology and the advent of information age, the role of advertising in information dissemination is more and more important. The creative elements of students are well controlled and controlled To a large extent, promote the aesthetic taste of students and advertising artistic.