二十一世纪以来,随着我国市场经济体制进程不断加快,化肥流通贸易业随之发生天翻地覆的变化,目前化肥行业存在许多亟待解决的问题,例如部分企业过于注重产品、技术的创新和开发,而产品销售、推广等营销方式却相对不足,难以适应现阶段化肥企业产品流通的需要。本文从化肥流通开展分销条件的研究出发,探讨了化肥流通的分销策略,分别从贸易供货型、合作开发型、网络销售型这三个方面进行了具体的分析。 Since the 21st century, with the continuous acceleration of the process of market economy in our country, there has been a lot of problems to be solved in the fertilizer industry. For example, some enterprises pay too much attention to the innovation and development of products and technologies, However, marketing methods such as product sales and promotion are relatively inadequate and it is difficult to meet the needs of circulation of fertilizer products at this stage. Based on the research of distribution conditions of fertilizer circulation, this paper discusses the distribution strategy of fertilizer circulation and analyzes the three aspects of trade supply type, cooperative development type and network sales type respectively.