对于任何一个品牌来说,品牌的传播策略至为重要。品牌的定位经由各种传播工具(形式)抵达消费者心智,在与消费者全方位沟通的基础上建立起品牌个性。品牌代言的传播策略犹如双刃剑,使用者需要慎之又慎。简单地认为目前市场上颇为风光的品牌就是成功的恐怕为时 For any one brand, brand communication strategy is of paramount importance. Brand positioning through various means of communication (form) to reach the minds of consumers, consumers in all directions based on the establishment of brand personality. Spread the brand endorsement strategy as a double-edged sword, users need to be cautious. Simply think that the current market is quite successful brand is probably the last word of success