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优越的地理位置和发达的工业体系,让意大利成为继德国之后欧洲展览业第二大国和世界上展览会最多的国家。米兰和都灵作为意大利的两大城市,无论从经济实力还是文化水平上都势均力敌、不相上下。时尚与经济之都米兰在艺术的氛围中孕育了服装、家居、设计等奢饰品、消费品产业的展会;2006年冬奥会的举办使都灵会展业步入快车道,艺术类、工业制造类展会大放异彩。本期让我们一睹意大利两大名城的会展业风采。
Excellent geographical location and well-developed industrial system, Italy has become the second largest exhibition in Europe after Germany and the world’s largest exhibition of countries. Milan and Turin as the two major cities in Italy, both in terms of economic strength and cultural level are evenly matched, comparable. Milan, the capital of fashion and economy, gave birth to the exhibitions of luxury jewelry and consumer goods industries in the atmosphere of art. The hosting of the 2006 Olympic Winter Games enabled Turin exhibition industry to enter the fast lane, art and industrial manufacturing Show shine. This issue allows us to see the two famous Italian convention and exhibition industry style.