省级卫视频道的竞争已经进入了白热化的阶段。外部,要应对新媒体对传统电视受众不断蚕食的现状;内部,面临着央视和各级地面频道对收视份额的抢夺。一边是蛋糕越来越难以做大,一边则是在不断挤压的夹缝中各家卫视的激烈竞争。如何在竞争中突围,建立卫视频道自己的品牌形象,已经成为卫视取胜的关键。 Provincial satellite TV channel competition has entered a white-hot stage. External, to deal with the new media continue to nibble the traditional television audience status; internally, facing the CCTV and terrestrial channels at all levels of the snatch of the share of the audience. One side of the cake is more and more difficult to grow bigger, while the squeeze is constantly squeezing each TV fierce competition. How to break through the competition and establish its own brand image of TV channels has become the key to the success of TV.