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移动终端新闻App成为目前浏览新闻的主要途径。随着全球化发展,在选取新闻标题时不可避免存在跨文化现象。为应对激烈的竞争,移动终端在新闻标题中适当使用跨文化知识客观上提高了新闻的阅读率,加快了文化的传播。本文以人民日报App、澎湃新闻App和凤凰新闻App为例,分析了新闻标题中跨文化现象的特点,即使用地域性文化性特色词语,使用缩略词、英文单词、音译词语,使用英文标点符号或数学符号。并通过分析跨文化交际在新闻标题中的作用,对提高新闻标题跨文化交际水平的途径提出相应思考。
Mobile terminal news App has become the main way to browse the news. As globalization progresses, cross-cultural phenomena inevitably exist in the selection of news headlines. In order to cope with the fierce competition, the appropriate use of cross-cultural knowledge in news headlines by mobile terminals has objectively improved the reading rate of news and accelerated the spread of culture. Taking People’s Daily App, Surging News App and Phoenix News App as an example, this paper analyzes the characteristics of cross-cultural phenomenon in news headlines, that is, using regional cultural characteristic words, using acronyms, English words, transliteration words and English punctuation Symbol or mathematical symbol. And by analyzing the role of intercultural communication in news headlines, we put forward corresponding thinking on ways to improve the cross-cultural communication level of news headlines.