论文部分内容阅读
奥运百年重返故里,2004年雅典奥运会将是奥运史上的又一次盛事,同时也将奏响2008北京奥运的前奏曲。当赛场上各国运动健儿激烈角逐时,全球各大媒体、电视广播公司也各显神通,在没有硝烟的战场上展开一场争实效、创优质的竞赛。为让中国观众通过电视充分欣赏奥运的乐趣,全方位了解奥运会大赛盛况,中央电视台斥巨资独家购买了本届及下届奥运在中国的独家报道权,本届奥运会中央电视台将在国内电视媒体中独家转播,并投入中央电视台有史以来最强大的报道队伍。
Olympic 100 years return to hometown, Athens 2004 Olympic Games will be another event in the history of the Olympic Games, but also will be the prelude to the 2008 Beijing Olympic Games. When athletes from all over the world compete in fierce competition, the major media and broadcasters all over the world also play an influential role in launching competition-winning and quality competition on the battlefield without smoke. In order to let the Chinese audience fully enjoy the fun of the Olympic Games through television and fully understand the grand occasion of the Olympic Games, CCTV has invested heavily in buying the exclusive rights to this and the next Olympic Games in China. CCTV will hold a special tour of the Olympic Games in the domestic television media In the exclusive broadcast, and into CCTV’s most powerful reporting team.