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广播电视是党的喉舌,是重要的舆论宣传工具和思想文化阵地,是最具影响力的大众传媒。它担负着宣传党的方针政策、引导社会舆论,丰富人民群众文化生活的重任。随着我国改革开放的深入和科学技术的迅猛发展,广播电视行业正面临着前所未有的挑战。尤其是市级广播电视台在新形势下能否抓住机遇、加快发展,目前是一个极为重要的时期。保定广播电视台牢固树立“新闻立台、品牌兴台、经营富台、开放办台”的办台理念和“高举旗帜、围绕中心、服务人民、改革创新”的工作原则,立足广播电视功能属性,在深入、客观分析我市广播电视事业发展背景的基础上,结合实际,立足长远,制定广播电视事业发展的思路和目标,确定广播电视事业发展的重点和任务,积极探索市级广播电视台的发展之路。
Radio and television is the mouthpiece of the party, an important propaganda tool for public opinion and ideological and cultural positions, and is the most influential mass media. It shoulders the responsibility of propagating the party’s principles and policies, guiding social public opinion and enriching the cultural life of the people. With the deepening of China’s reform and opening up and the rapid development of science and technology, the radio and television industry is facing unprecedented challenges. In particular, it is an extremely important period for municipal radio and television stations to seize opportunities and accelerate development in the new situation. Baoding Radio and Television Station has firmly established the principle of “running news Taiwan, brand Xingtai, operating Fu Tai and opening up Taiwan” and the working principle of “hold high the banner, center around, serve the people, reform and innovation” based on radio Based on the background of the development of radio and television industry in our city, this article set forth the train of thought and target of the development of radio and television industry, determined the key points and tasks of the development of radio and television industry, and actively explored the municipal level The development of radio and television.