新世纪以来,品牌观念已日渐成为广播媒体的自觉意识,开始由经营品牌向品牌经营转型。回首2007年中国广播的经营实践,广播媒体无论是从自身品牌识别形象的打造、节目形态的创新、受众定位的调适以及营销手段的变革等,均出现了整体推进的发展态势,让我们看到品牌经营已经成为引领广播拓展发展空间的新动力。 Since the beginning of the new century, the brand concept has gradually become a conscious awareness of the broadcast media and has begun to transform itself from brand management to brand management. Looking back on the operation of China’s broadcast industry in 2007, both the media and the broadcast media showed their overall trend of development both in terms of building their own brand recognition image, innovating program forms, adjusting audience positioning, and changing marketing tools. Let us see Brand management has become the new impetus to lead the development of broadcasting to expand space.